Right on the heels of the American Theatre article assessing the Diane Paulus transition at the American Repertory Theatre, The Boston Globe takes a look at ArtsEmerson, Robert Orchard's bold new initiative with Emerson College.
Aside from falling short of filling the black box for some of the more experimental pieces, the numbers looks pretty good for the initial season. However, there is one set of numbers that seems to surprise quite a few people:
There is one number from ArtsEmerson’s first season that Orchard called a “kind of mind-boggling revelation.’’ It comes from ArtsBoston’s Big List, a collective mailing list used by 40 area nonprofit arts organizations.
An analysis of ArtsEmerson’s audience found that 65 to 70 percent of its audience members did not appear elsewhere on the Big List. In other words, Orchard said, ArtsEmerson is the only one of those 40 organizations with which they have a relationship.
To Orchard, that means he is building and widening the Boston theater audience rather than, as he put it, “stealing from’’ other companies.
Read the whole article here.