The Government's focus on disrupting illegal immigrants has shifted to Sri Lanka, with Saatchi & Saatchi working on ways to try to halt people smuggling.
It will take the message to the streets of Sri Lanka, using local actors and other methods to deter thousands from undertaking the dangerous passage to Australia.
There are 250,000 displaced people in northern Sri Lanka alone following the deadly civil war between the Tamil Tigers and the Government.
Saatchi & Saatchi's Ronald Peiris, the creative genius behind the anti-immigration message, said the campaign would use "street drama" to take its message directly to the people.
Actors will play people smugglers - and warn locals their efforts to escape from Sri Lanka will end in disappointment.
Monday, October 05, 2009
Street Theatre Attempts to Stem Illegal Immigration
The Independent reports that the Australian Government is trying to stop a wave of refugee immigration by engaging the advertising firm of Saatchi and Saatchi: