Peter Marks in the Washington Post:
But most theater, like most politics, is local, and the relationship between the local press and a given production with a small ad budget is often far more evident. Drama criticism retains some outsize influence: Because theater tickets are more costly than movie admission, playgoers tend to be older and more attentive to newspapers, and theatergoing in general is more of a niche pursuit. But the impact remains case-by-case: Think of the decades-long run of "Shear Madness." No amount of critical dismissal has dislodged it from its Kennedy Center perch, or turned back the charter busloads.