In my town, I would put maybe 9 or 10 arts groups into the realm on regional, meaning that they are intended to serve audiences not only from Chicago, but from Wisconsin, Indiana, Michigan, etc.
As you can expect, these groups are pretty large and thus suck a lot of air out of the room.
So much air, in fact, that I don't see a scenario where another organization is going to come up and join them in that rare air.
It's going to be very, very, difficult for a theatre to go from a group of actors to the multi-million dollar gorilla known as Steppenwolf.
It would take divine intervention for a group of dancers to become another Joffrey Ballet.
That model, from small group to large institution has been done . . . and now it's finished.
You can't control a region anymore. Just like a network TV boss can't depend on the entire country watching anything he does.
Markets are way too fragement and way too broad to try and control them all.
You don't have that sort of money.
You don't have that sort of time.
What is possible, however, is to be powerfully local.
Thursday, May 07, 2009
Regional Is Over Local Begins
Adam at The Mission Paradox blog, talks about how dreams of becoming the next big regional thing are probably misguided...