Go to an Applebees. Order the Buffalo Chicken Strips Appetizer and the Orange Chicken Entree. What you will get is five turd-shaped pieces of breaded chicken with some buffalo sauce and blue cheese followed by the same damn chicken turds smothered in orange sauce on rice. If the theater you create is nothing but a breaded chicken turd and you throw money at it to create the unique sauce, it's time to let the life cycle of your company pass on to the annals of history.
The symptom with theater is only a problem of perception. When enough of us (and with the economy dwindling in the shitter, the DIY aesthetic of the little gypsy theaters will grow) cease to perceive theater as a means to establish permanence and lifelong security and embrace the only aspect of it that matters - immediacy - the pendulum will swing.
Thursday, April 16, 2009
Is Your Theatre Applebees?
From our Angry White Guy in Chicago: