Still sticking to your guns and think that what audiences really want is originality? We wondered that same thing on 13 . . . and then we tested a tag line that called the show the most "original new musical on Broadway" (Title of Show used a similar hook). The results were as follows:
6% of those surveyed were definitely interested in the show based on that tagline.
15% were intrigued by the tagline.
79% of those surveyed said that this tagline "made them NOT interested in seeing 13."
Thursday, March 05, 2009
Just a Little Marketing Reality Check
Ken Davenport, over at The Producer's Perspective, gives a few hard numbers on the marketing of new musicals: