Here he is on certain marketing practices:
I'll tell you another thing that I'm not a fan of: pretending things are sold out that aren't sold out. At a conference in NYC last year that I will not name, one of the keynote speakers was a "marketing expert" on Broadway and touring Broadway shows. The thrust of his whole presentation, believe it or not, was that your goal as a marketer was to create "perceived demand". In other words, if you make people think somebody wants your tickets, then those people will want your tickets.
Well, guess what. That only works if people really do want your tickets! You might manage to stimulate your already-committed base to action by putting part of the house on sale and then "selling out" and then putting another part on sale, but that's it. My counterpoint to this whole way of thinking is that if everyone took the energy they put into trying to generate this phony-baloney "perceived demand" and tried instead to generate ACTUAL demand, everyone would be much better off.