There are always winning stocks in every market. And there are always winning shows in any season. Do you think all the people in the financial industry just stopped going to work when the market plummeted? No. The lifers looking for a career and not quick money, reassessed what was working, what was failing, and got back in the game, smarter than before.
It's my job as a Producer to do the same thing as a mutual fund manager - to try and determine what shows are working now, and what will work in the future, both for myself and for my investors, and make recommendations accordingly.
And I believe that classics, comedies and stars with a dash of a "once-in-a-lifetime", must-see event is what will stand out to the ticket-buying public.
To be honest, if you had asked me ten years ago if I ever would produce a revival of a 1941 Noel Coward comedy, I would have told you that I wouldn't even go SEE a Coward comedy.
But times change. Tastes change. Markets change.
Whatever his reasons, it's always fun to see Noel Coward.