Great marketing isn't just about a cool looking website, an ad in the paper or a nice direct mail piece.
Great marketing is about understanding the mental process people go through when deciding to see your art and doing everything you can to make that decision process easier.
So maybe instead of buying that print ad, you spend that money on a really nice person to answer your phone when patrons calls.
Or maybe instead of printing a big subscription brochure, you spend that money to negotiate a deal with that parking lot across the street to get your patrons free parking to your events.
That's marketing too.
Thursday, October 23, 2008
Theatre Marketing - Think Again
From Mission Paradox: