To whom is a $40 theatre ticket a bargain? Sure I'll pay that, and
more, for a once in a lifetime event. But to pay that in advance for a slate of shows that I really don't know much about? Not to mention the increasing trend of the "TBA slot" (Trust us! Something good!).
Let's put it this way. I like theatre. I'm interested in seeing lots of
different kinds of theatre--heck, I even make it my business. So when I'm having doubts about shelling out over $200 up front for probably two solo shows, an unfinished wreck by some fashionable Juilliard, and something no one would produce if the writer didn't have a famous name.... what kind of interest do you think you'd get from people who hate theatre?
My Subscription Survey for Boston Area Theatres is here.