Part of the problem is that most theatres don't sell their subscriptions to customers under the idea of "buy this subscription because by doing so you allow us the freedom to take artistic risk". They sell subscriptions based on exclusive access to shows, ticket exchanges, free parking and that sort of thing.
If subscriptions were sold based on the idea that subscription =
artistic freedom for the theatre . . . then at least you would know that every subscriber left (even if that number was smaller then before) would understand their role in helping the company to do creative and innovative work.
Friday, January 18, 2008
Theatre Subscriptions - A Simple Diagnosis
Adam at Mission Paradox states, very simply, the current problem with subscriptions: