From a pre-show piece for the Reindeer Monologues in the Weekly Dig:
So how to market a show with no established name and next to no budget? Take a cue from the Mooninites: guerilla marketing (sans city-wide panic). "If you're a theater company that nobody knows, you need to create a ruckus," Barth explains. "We needed to get butts in seats, and nobody knew who we were."
With that in mind, Harrison set about writing and filming a trailer for Reindeer Monologues, one that would reach the YouTube crowd and -- interweb gods willing -- go viral. The seven-minute "prequel" uses well known Boston locales, area theater folks and the actors to generate buzz about the show. Last I checked, Harrison's vid has already gotten 819 views on YouTube -- that's a wider market than most local fringe troupes could dream of reaching.
The night before I dropped in, the X-Mas Project crew had taken
their guerilla marketing ways to karaoke night at the Charles Playhouse. "I think I marketed a little too hard last night," Barth mutters, rubbing her forehead.