In the theatreosphere there is some talk lately about marketing.
On Ross Douthat's blog on the Atlantic Monthly, he talks about the effectiveness of the trailer for the new Will Smith movie I Am Legend.
I don't go to the movies much anymore, but I have a secret love of movie trailers. Two of my favorites of all time are both from Stanley Kubrick. First up is The Shining:
And second is the trailer for another Stanley Kubrick film Full Metal Jacket.
Though I always felt the Full Metal Jacket trailer should end with the "Ann Margaret" line.