Thursday, March 29, 2007

Melinda Lopez's Latest

Local Playwright Melinda Lopez's Sonia Flew was a big hit here in town and has played the Regional circuit from Florida to Los Angeles.

On April 19th, her newest work Alexandros will receive a reading at the Huntington's Breaking Ground series.

You can read about Breaking Ground at the Huntington Blog, along with the news that Ms. Lopez will be playing Demeter in Noah Haidle's Persephone which is opening this month as well.

I am thinking of posting links to some of the better theatre company blogs on my blogroll. Organizational blogs, however, always smack of just a bit of corporate sheen to me.

The Huntington Blog, and the blog at Actor's Shakespeare Project, both have their advantages. The Huntington Blog gives you great backstage photos and details about the mechanics of load-ins, etc. While Actors Shakespeare gives you an insight into processes and textual issues confronting directors and actors in dealing with the Bard.

Wired magazine has a great article this month on the idea of corporate blogs or vlogs with regards to transparency. While the piece by Fred Volgelstein demonstrates how a corporate bohemoth like Microsoft has opened up in these areas, (especially with its Channel 9 initiative,) the article also reveals a complex PR and messaging movement behind every step:

But its efforts to be transparent go only so far. Someone at Microsoft
unintentionally emailed me the confidential dossier the company keeps on reporters writing stories about it (presumably a common practice among big corporations). My file ran to 5,500 words and included all the angles I had been pursuing (along with suggested responses to my questions), the people outside the company they thought I had talked to, detailed background on Wired and how it has covered Microsoft, and notes on me and my interviewing style. "We need to reinforce with Fred that these efforts [Channels 9 and 10] are a natural extension of the company's DNA," the file reads. "Microsoft has been using a wide variety of communications mechanisms to reach out to developers since the days of yore (to read entire memo
click here). This is simply the latest manifestation of those efforts." The irony is thick. While working with me on a story about its newfound openness, Microsoft and its PR agency were furiously scurrying behind the scenes to control the message. One thing about transparency is clear: It's harder than it looks.

1 comment:

Thomas Garvey said...

Thanks for posting the quote from Wired. When will people realize that the Internet does not yield greater transparency - that instead, it only creates a sense of false transparency? Indeed, the argument against the Internet goes further - folks routinely describe the Internet as a forum for free speech, as if it were some kind of digital agora. But alas, no. The "agora" of the Internet is built on a hidden structure, which conceals all sorts of opportunities for surveillance and other forms of mischief. It isn't an "agora" at all, and the speech on it is never open, and rarely free.